Branding: Logo

By Lydia | January 23, 2017 |

By now you’ve probably come across or developed some ideas for logos -start using the inspiration you’ve been curating to create your own logo (or you can hire a designer). If your brand elements are the clothes that your Brand wears, then the logo is the face. There are three different types of logos: Wordmark:…

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Branding: Elements

By Lydia | January 23, 2017 |
Change is part of the creative process

After you’ve collected inspiration, it is time to begin selected your favorite fonts (typefaces), colors, patterns, and photos that represent your idea + will connect with your audience. This stage is a bit fluid, depending on how the creative process takes you. Sometimes I like to begin a project by selecting the elements BEFORE creating…

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Branding: Inspiration

By Lydia | January 23, 2017 |
Inspiration Curation

We’ve all been there. Nineteen tabs opened on your computer, files downloaded onto your desktop, numerous bookmarks of pages that have a design style that resonates with us and our businesses. We all curate content, but sometimes, we don’t know how to curate that content into an inspiration board to share with a designer when…

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