Posts by Lydia
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OPT-IN: Make It
Once you’ve determined WHAT you’re going to share, you have to put it into a format that your audience can easily access. Take your notes and pair them down into one clear and concise offer showing how to take action NOW! Your opt-in can be as simple as a GoogleDoc with basic formatting, or you…
Read MoreOPT-IN: Brainstorm
Start brainstorming your opt-in. What are you great at? For your first opt-in, try to add value based off things in which you excel. What is an irresistible offer? Wait… why do I need an opt-in!?!?!?! An opt-in is a free gift that you give to people in exchange for their email addresses. You’ve probably…
Read MoreBranding: Logo
By now you’ve probably come across or developed some ideas for logos -start using the inspiration you’ve been curating to create your own logo (or you can hire a designer). If your brand elements are the clothes that your Brand wears, then the logo is the face. There are three different types of logos: Wordmark:…
Read MoreBranding: Elements
After you’ve collected inspiration, it is time to begin selected your favorite fonts (typefaces), colors, patterns, and photos that represent your idea + will connect with your audience. This stage is a bit fluid, depending on how the creative process takes you. Sometimes I like to begin a project by selecting the elements BEFORE creating…
Read MoreBranding: Inspiration
We’ve all been there. Nineteen tabs opened on your computer, files downloaded onto your desktop, numerous bookmarks of pages that have a design style that resonates with us and our businesses. We all curate content, but sometimes, we don’t know how to curate that content into an inspiration board to share with a designer when…
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